O6 Web Services: Our Portfolio

Eastern Michigan University LOEXSeptember 2012

Project Overview

The Library Orientation Exchange program at Eastern Michigan University had come to O6 in 2007 to turn their then-static listing of resources into a database-driven, searchable index. When it came time for a site redesign, they came back to us.

While LOEX's "mothersite" was the primary focus of the project, much of the design was driven by their newer web property, the site for their annual conference.

The existing design for the conference site was deemed to be acceptable, however we wanted to take the time to create a unified brand shared across the conference site and the primary site.

We started by taking the horizontal navigation and locale-specific images of the conference site and adding in the LOEX branding. A spot for the LOEX Twitter feed was added to the home page to provide fresher content.

The template was built out in such a way that it could be used for each year's conference by swapping out a couple images and changing a handful of colors.

With the conference site updated, that design was pulled over to the primary site. The colors were updated to match those of EMU and the locale-specific parts of the conference design were replaced by a section showing how users could interact with LOEX via social media.


The redesigned LOEX home page features their updated branding, a Twitter feed and links to their social media presence.  It also utilizes Eastern Michigan University's color scheme. The LOEX resources system, originally developed by O6 in 2007, was also updated to feature the new design. The LOEX Conference site was the basis for the primary LOEX site.  The two share a basic template, with the conference site having colors and imagery related to the host venue.